Shenzhen Enrich Electronics Co.,Ltd

According to media reports, after the launch of OLED TV in the global market, sales continued to soar. According to IHS Market data, in the second quarter of this year, in the high-end market of more than 2,000 US dollars, the penetration rate of OLED TV reached 59% in Japan, 44% in North America and 45% in Europe. The latest report from Japan's retail research company GfK Japan pointed out that in the first half of 2018, the sales volume of Japanese OLED TVs was about 7 times that of the same period last year, and the shipments in August increased by 1.5 times. The surge in sales in the OLED TV market has led to the shortage of OLED panels for TVs, and prices continue to rise. In the third quarter of 2018, the wholesale price of index products (55-inch products with the largest circulation) was about 590 US dollars per piece, up 2% from the previous quarter, and rose for the second consecutive quarter.

The analysis believes that the most important engine of OLED TV popularization in China is currently low penetration, but China's OLED TV will grow by 88.7% in 2019, which will drive demand for OLED TV to continue to soar. The survey agency DSCC expects shipments of large-size OLED panels (TV) to be approximately 2,821,300 in 2018, a 60% increase from 2017. The supplier of OLED panels for TV is limited, and it is almost exclusively owned by LGD in South Korea. At present, the production plant of large-size OLED panels continues to be fully open. As the industry's business climate continues to improve, OLED panel prices will continue to rise, and industry chain related companies hope to benefit.

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