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Company News >> Domestic TV sales growth overall Overseas market is the key

Recently, domestic mainstream TV manufacturers have successively disclosed their performance reports for the first half of 2018. Compared with the overall downturn in 2017, the overall situation in the first half of this year has picked up.

 

According to the semi-annual report of TCL Group, the net profit attributable to shareholders of listed companies in the first half of the year was 1.55 billion yuan to 1.65 billion yuan, up 50%-60% over the same period of the previous year. The Group achieved a total sales of LCD TVs of 13.510 million. Taiwan (including commercial displays), an increase of 37.8%. Among them, the sales of smart TVs was 9.383 million units, a year-on-year increase of 53.3%.

 

Konka wrote in the semi-annual performance forecast that it expects to realize operating income of about 17.6 billion yuan, a year-on-year increase of about 54%; net profit attributable to shareholders of listed companies is 3.2-350 million yuan, a year-on-year increase of 10 times. .

 

Sichuan Changhong’s mid-year report showed that its operating income in the first half of the year was 38.4 billion yuan, up 10.47% year-on-year; the net profit attributable to shareholders of listed companies was 169 million yuan, up 9.26% year-on-year.

 

According to the data of the first half of the color TV market released by China Electronic Video Industry Association and Aowei Cloud Data Technology Co., Ltd., the retail volume of the domestic color TV market in the first half of the year was about 22.6 million units, a year-on-year increase of 3.6%. The scale of retail sales was 72.5 billion yuan, down 2% year-on-year, and the overall increase in volume was decreasing. The downside of the panel price brought vitality to the market, but it did not bring up the increase in sales. The price cut in the first half of the year was the main theme of the entire color TV market. According to data from Aowei.com, the average price of color TV in the first half of the year was 2,545 yuan, down 10.2% year-on-year. Even major manufacturers started the price war early.

 

Although the overall sales were not satisfactory, the decline in panel prices has become the biggest advantage for domestic manufacturers, as the overall profit margin has become much larger than last year, and the performance has been greatly improved. At the same time, domestic color TV companies are also looking for a larger overseas market.

 

In the first half of this year, TCL sold 8.28 million LCD TVs overseas, far exceeding the 4.89 million units in China, and its overseas turnover increased by 45.3%. Chang Dong, chairman of Konka Group, said that the domestic color TV market is close to saturation. In the future, the bigger market is overseas. In the first half of the year, Konka’s overseas revenue growth has also reached 30% to 40%. He also revealed that Konka’s Overseas revenue will account for 60% of the total, Konka will continue to complete the supply chain layout around the world, the next step will be placed in North Africa.

 

Although the performance of the mid-term examination in the color TV market is quite satisfactory, the performance of the overseas market is also worth looking forward to, but it is still overcast. The sales boom brought by the World Cup has long since retired. The addition of Huawei and other mobile phone manufacturers will make the market competition more intense. Internet giants are also eyeing. It is expected that the battle for color TV market will evolve into a global living room battle.

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