Shenzhen Enrich Electronics Co.,Ltd

TCL Electronics (formerly known as "TCL Multimedia"), a TCL Group listed on the Hong Kong stock market, released its earnings report for the first half of 2018 after the close on the 24th. The net profit was HK$572 million, an increase of 278.6%. TCL Electronics' revenue for the first half of the year was HK$21.05 billion (about NT$83.57 billion), an increase of 23.7%.

TCL Electronics pointed out that in the process of reducing costs and increasing efficiency, the cost control effect was remarkable. The expense ratio dropped from 13.7% in the same period of last year to 12.6%, reaching the lowest level since 2003, and benefited from the stable growth of the mainland market. Received.

Wang Cheng, CEO of TCL Electronics, said that the company has a number of factories in Mexico to deal with the negative impact of the escalation of Sino-US trade friction.

He also pointed out that in the first half of this year, the average selling price of the TV industry declined, but the average domestic and overseas selling prices of TCL Electronics increased by 3% and 4.7% respectively compared with the same period of last year, mainly due to the improvement of the company's product structure.

TCL electronic financial report shows that the overall sales volume of liquid crystal display (LCD) TVs exceeded 10 million units in the first half of the year, reaching 13.17 million units, an increase of 37.2%, and completed 51.5% of the annual sales target of 25.6 million units, mainland and overseas markets. Sales volume maintained a steady growth trend.

In the first half of the year, the sales volume of smart TVs and 4K TVs increased significantly, with an annual increase of 53.3% and 69.4% to 9.38 million units and 3.77 million units, including sales of smart TVs and 4K TVs in the mainland market (excluding ODM business). The proportion increased from 75.1% and 40.6% in the same period last year to 81.5% and 53.2% respectively.

Zhongyi Kang's full channel data shows that the market share of curved TVs in the mainland market (excluding ODM business) is 35.3%, which continues to rank first in the mainland market; the mainland TV brand price index jumped to 113 from 99 in the same period last year. Ranked first.

Sales of smart TVs and 4K TVs in overseas markets (excluding ODM business) increased significantly from 87.0% and 19.3% in the same period last year to 82.4% and 34.9%, respectively.

According to Qunzhi Consulting data, TCL Electronics' market share of global TV sales in the first half of 2018 was 11.8%, ranking third.

Zhongyi Kang's full channel data shows that in the first half of 2018, the market share of TV sales and sales in the mainland market companies was 11.4% and 12.9%, respectively, both ranked third.