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Company News >> Retail industry digital signage chooses LCD or LED is more cost-effective 25th,Apr,2018
                                           The emergence of digital signage has provided excellent tools for countless merchants. The choice of display devices is currently dominated by the competition between liquid crystal displays (LCDs) and LED displays. Both have their own uniqueness in the retail environment. The LCD offers the most extensive options from 20 to 100 inches and can be stitched for larger formats. LEDs are ideal for large sizes, typically more than 100 inches. The LED screen size can be expanded indefinitely without seams. Its most intriguing feature for the retail industry is the brightness function of the lowest glare, which is beneficial for continuous viewing of large video walls.
Given the obvious advantages of both LCDs and LEDs, the cost of ownership becomes an important measure. The typical LCD life is 30,000 to 60,000 hours, or 3.4 to 6.8 years, requiring less initial investment. However, current entry-level LEDs may be 20% lower than entry-level commercial-grade LCDs. High-end LED screens require higher initial investment, but they have 80,000 to 100,000 hours of life, or 9 to 11.4 years. LED full-screen image and color consistency is better, and can provide the contrast and brightness needed for indoor and outdoor.
Given the obvious advantages of both LCDs and LEDs, the cost of ownership becomes an important measure. The typical LCD life is 30,000 to 60,000 hours, or 3.4 to 6.8 years, requiring less initial investment. However, current entry-level LEDs may be 20% lower than entry-level commercial-grade LCDs. High-end LED screens require higher initial investment, but they have 80,000 to 100,000 hours of life, or 9 to 11.4 years. LED full-screen image and color consistency is better, and can provide the contrast and brightness needed for indoor and outdoor.

Express encountered such a choice when building the Union Square in San Francisco and the new flagship store in Times Square in New York City. The Union Square store covers an area of ​​15,726 square feet and has a modern design. The cashier station uses a 4mm high-resolution LED display to reinforce the brand. The reason for choosing the LED screen is that the project needs to cover 121.52 square feet of surface area and no seams. .
New York City stores use a 2.5mm high resolution indoor LED display because Express wants to find a solution that can increase brightness and vitality without baffles and seams. It seamlessly integrates into the retail environment and enriches the in-store experience. The transition from static to digital signage has given Express a vibrant shopping experience.
Various reasons make LED worth paying attention. The first is that it can create unique shapes. Second, at the same brightness, LEDs are typically 30% more energy efficient than LCDs, resulting in lower energy consumption and lower electricity bills, while the reduction in power usage also leads to lower heat generation, which reduces cooling costs. Finally, from a maintenance point of view, a slight failure of any technology requires the dismantling of the display module, while the LEDs provide greater flexibility and the individual units can be independently repaired or replaced without the need to replace the functional components.
Considering the long service life and reducing energy consumption and cooling costs, the balance of LCD and LED's revenues is in high-definition resolution, which is very suitable for large-scale display screens, especially for in-store viewing distances, and will continue to improve in the future. In order to achieve close-range viewing, the Ultra HD LED screen also provides additional features including increased brightness and contrast, reduced glare, arcs and unique shapes, as well as modular maintenance capabilities. When considering the actual use cost in the whole product life cycle, at present, the price of the LED screen can reach or exceed the bearing capacity of the LCD screen of the same size, making it more valuable for the retail sector.

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