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Company News >> The OLED army hits the LCD industry to survive the crisis? 14th,Apr,2018
                                             In the first quarter of 2016, Samsung Display became the largest supplier of mobile phone panels worldwide. As we all know, Samsung monitors the main supply of mobile phone panel is OLED, which is the mobile phone panel technology from LCD to OLED important signal.
According to QunZhi Consulting survey data, the total shipments of global smart phone panels in the first quarter of 2016 amounted to approximately 440 million units, with an annual growth rate of 7%.
The OLED army hits the LCD industry to survive the crisis?
Among them, Samsung's AMOLED display panels continued to show momentum. The number of smart phone panel shipments in the first quarter exceeded 80 million, ranking first in the world, with an annual growth rate of more than 50%. The reason why Samsung monitors have won is mainly due to Edge flexible surface products and the success of the card market in mainland China.
In addition, among the 50 new smart phone models released in the first quarter of 2016, nearly one-third of the new machines used AMOLED screen panels, indicating that the AMOLED panel is not only a topic, but also gradually forming a wave. Looking ahead, with the release of flexible AMOLED resources, it is expected that more and more brand owners will introduce AMOLED resources.
AMOLED can play a major role in small and medium-sized mobile phones, especially Samsung's monitors. As for South Korea's other panel maker, LG Display, it is mainly used on large-size AMOLED TVs, but the current results are not significant. Not as obvious as the Samsung monitor.
The OLED army hits the LCD industry to survive the crisis?
Faced with the competition for the rise of the capacity of the mainland panel, South Korea resorted to AMOLED panels as a differentiation technology, which is indeed a good move, quickly reduce the AMOLED panel quoted the results, access to a large number of brand owners. In the period when the strength of mobile phones has slowed down, terminal brands are also differentiating. The panel screens account for a large proportion, are flexible and attractive, and even Apple may not be able to resist this trend. 2017 using AMOLED panel.
South Korea is the leader in AMOLED technology. In general, rigid OLED panels are about 3 years ahead of the market. Flexible OLED panels are also leading 5 years. It is difficult for Taiwan, Japan, and land-based panel makers to catch up quickly. .
In addition to technology leadership, Korean companies have also received state support. The Ministry of Industry, Trade and Industry (MOTIE), which is the dominant industrial policy, will set a budget for OLED panel development projects as soon as next year, imitating the mainland panel makers, and expanding OLED technology for Korean companies. Subsidies.
In other words, South Korea's industry and government agencies have reached a consensus that OLED will be included in the country's important industrial development strategies, to provide subsidies, and to promote OLED-related industries. If it can succeed, it will be able to shake off other competitors and continue to dominate the panel space.
If this trick works, terminal brand owners will adopt OLED panels in a big way, which will cause significant harm to the LCD industry. Will the 30-year-old LCD market become a sunset? Will OLEDs accelerate generations? In the past few years, maybe you can see the truth.
In the past, Japanese manufacturers had an advantage in the upstream area of ​​materials and equipment in the LCD field, but in the field of OLEDs, South Korea has a strong advantage in panel manufacturing and module assembly in addition to the midstream, in most upstream materials, equipment, and zero. On the components, we also maintain our leading position. In other words, Korean manufacturers have a comprehensive advantage in the field of OLEDs.
After years of development in Taiwan's LCD industry, in addition to a certain amount of panel plant, the upstream LCD industry supply chain is also quite complete, but in the OLED layout, including the panel and the upstream materials and components, etc., can almost be said to pay For example.
 

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