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Company News >> TV display market "three pillars" OLED and QLED difficult to LCD mainstream pattern 10th,Apr,2018
Looking back on 2017, the growth of the traditional flat-panel TV market was weak. According to WitsView's research report, the total number of global LCD TV shipments in 2017 was 210 million units, a decrease of 4.1% from 2016. However, as the global economic situation continues to improve in 2018, coupled with international events such as Russia’s “World Cup” and the Pyeongchang Winter Olympics, global demand for TV sets and shipments are expected to rebound, while shipments will be boosted by shipments and panels. Stimulated by factors such as falling prices, the demand for global LCD TV panels will increase slightly by 0.3% in 2018. Among them, the TV display market of 55 inches or more is continuing to lead the trend of TV screening, and its market share has jumped from 18% in 2015 to 30% in 2017. In 2015, the 55-65-inch TV panel will remain the largest share of the TV display market in 2018, accounting for more than 38% of the total. For this reason, major panel makers have begun to expand large-size TV panel production lines. Overall, the large panel production capacity expansion in 2017 is very positive. In addition to BOE's 10.5-generation line for mass production in Q1 in 2018 and the 8.6-generation and 8.6+ production lines for CLP Group, Huaxing Optoelectronics, Hon Hai and LGD are also actively deploying 10.5-generation production lines, which is expected to be in 2019. Formally achieving mass production, the production capacity and production efficiency of large-screen TV display panels are rising. Affected by this, global TV panel shipments in 2018 are expected to exceed 261 million units, among which the market share of 55-inch, 58-inch, and 65-inch panels will increase again to meet the increasing demand of the large-size TV market. TV display market "three pillars" OLED and QLED difficult to LCD mainstream pattern Huaxing Optoelectronics TV Display Division Product Manager Jiang Ruifeng Jiang Ruifeng, product manager of China Star Optoelectronics TV Display Division, told reporters: “It can be said that there is no shortage of large-size panels in 2017, that is, no shortage of production capacity. Among them, the production capacity of the production line of more than 10 generations is very small, only 3%, so at present The major capacity contribution of the TV panel market is still from 8.x, mainly 8.5 generations, and its production capacity accounted for as high as 58%. In 2015, Taiwanese manufacturers occupied the entire 65-inch process market due to the advantages of the 6th-generation line. However, Korean manufacturers relied on the 8.5-generation hybrid (65-inch + 32-inch) method to regain the dominance of 65-inch panels from Taiwanese manufacturers. However, after 2018, many Chinese companies dominated by BOE and Huaxing. The 10.5-generation line has joined the battlefield one after another, and it will break the current rule of the Korean line 8.x. The 10.5 line mainly has two key products, one is 65 inches taken from the eight side, the other is taken from the six sides. 75 inches, the panel efficiency can reach 95%, much higher than the current 8.x generation line 63% even 80% of Sharp's 10th generation line, which will further drive the TV LCD panel from 2016 and 2017 Mainstream 55 inches to 65 inches transition. Over the short term, six generations and 7.x-generation production line will be the first step to living space may be squeezed, and 8.x generations will still be a major supplier of large-size TV panel production line of. " In the high-end TV display market, OLED and QLED are in full swing. According to statistics, global OLED TV shipments reached 1.5 million units in 2017, a 72% increase from 2016. It is expected that shipments will exceed 2.4 million units under the premise of continued expansion of LGD in 2018, and penetration will be the first breakthrough. 1% of the global TV market. In the QLED market dominated by Samsung, although a certain market size has also been formed, the total shipments in 2017 only reached approximately 1.25 million units, which is still slightly lower than OLED. Although both have already achieved small-scale applications in the TV market, the market share of the two is still a fraction of the total compared to LCD LCD technology, which is extremely successful in both high and low-end markets. TV display market "three pillars" OLED and QLED difficult to LCD mainstream pattern Deyuan Innovation Technology Co., Ltd. Market Director Li Jun From the perspective of market and commercialization, Li Jun, Marketing Director of Deyuan Innovation Technology Co., Ltd., told the reporter: “In the short term, especially in 2018, large-size OLEDs are still scarce, so they can still maintain certain competition in the high-end TV market. However, the challenges faced by OLEDs in the TV market are also very large. First, there are currently only one LGD supplier of OLED TV panels in the world. Although BOE's 10.5 generation line is about to enter volume production, it is still difficult to achieve additive effects in the short term. Therefore, many TV brand customers are afraid to start OLED panel TV products and market plans; Secondly, the LCD TV price reduction is closely related to the cost of the panel, so if OLED next year, if you want to maintain the shipment of 2.4-250 million units, you must Sacrifice on the selling price of the terminal, but such pressure will be most directly feedback to LGD, because customers will ask them to make a price reduction on the OLED panel; the third challenge is also the biggest problem, 1.5 million units a year Shipments accounted for only 0.7% of the world's total, which is still a small percentage compared to LCD LCD TVs. The market, therefore, is also likely to be excluded from the industry as a QD TV with another new technology, the current situation is just as ambiguous as OLED, and the second generation of QD TV developed by Samsung (currently QDCF (QDCF), which is a combination of QD quantum dot material and the color film on the current LCD screen, although it claims to reduce the application cost of the entire quantum dot technology, it can only be put on the panel side in the second half of 2018. Then the actual mass production of the product may need to wait until the second half of 2019 or around 2020."

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