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Company News >> OLED TV probe into the high-end market Skyworth to occupy a favorable "position"
The color TV industry is undergoing a new round of technological changes. With the advantages of flexibility, wide viewing and diversified display formats, the emerging OLED TV quickly seizes the market aura of LCD TVs. With the current market demand for diversified screens and the mainstream Low-volume long-term brand heavy volume, OLED TV penetration has begun dropping from pure high-end to the high-end market, an irreplaceable trend of alternative LED TVs.
According to AVC data, in 2017, the total volume of retail sales in China's color TV market reached 47.52 million units, down 6.6% from the same period of last year. However, sales of OLED TVs reached 113,000 units, surging by 92% in the adverse market. In 2018 , OLED TV will maintain a benign growth trend, is expected to grow 123%. In the continuous promotion of Skyworth, Konka, LG, Sony, Philips and other TV companies, OLED TV in 2017 ushered in a small peak in the Chinese market.
Infiltrate quickly from top to bottom
Last year, OLED TV brand camp continued to expand to promote more products into the market, not only expanded the awareness and sales of OLED TVs, and multiple promotions under the price cuts, making the price of OLED TV also will be close to the people Range. OLED TV within ten thousand yuan, even cheaper than high-end LCD TVs, but in the quality of experience on the former undoubtedly more intuitive advantage, which to some extent stimulated OLED TV penetration from top to bottom, and gradually enter Intermediate consumer market.
"In the health forecast, 55-inch 4K OLED TV this year to be able to enter the 6000 yuan or less." This confirms the OLED TV market prices are still continuing to decline in the trend behind the well-known brands in China, Japan and Europe continue to join in the preemptive share On the promotion of price promotions, as well as the solid state of the OLED panel yield improvement.

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