Shenzhen Enrich Electronics Co.,Ltd

In 2017, the Chinese TV market experienced a difficult situation in which the sales volume dropped drastically in the first three quarters and accumulated a large amount of stockpiles. Into the fourth quarter, the situation is gradually improving, brand inventory and channel inventory to health by the end of 2017, terminal demand and shipping began to improve, which will drive the recovery of panel procurement needs.

Summary of the recent market performance can be summarized as the following points:

1. Terminal demand recovery, led shipping growth

From the recent terminal sales performance, since the "double 11" sales growth, the continued growth in December, the end of the panel prices and machine prices both decreased, with "double 11", "double 12" and other end of the year The active cooperation in the promotion season, drive the growth of terminal demand, which will drive the growth of panel shipments. According to Sigmaintell forecast, in the fourth quarter of 2017, China's TV market shipments of 17 million units, a substantial increase of 36% chain, down 4.3% year on year, significantly reduced year-on-year decline.

2. Healthy inventory, led panel procurement and shipment growth

In the first three quarters of 2017, shipments in the Chinese market dropped sharply by 17.2% YoY and down 7.2m from the same period of last year. According to Sigmaintell, the unprecedented sharp drop was essentially the result of digesting the end of 2016 to the beginning of 2017 High-channel inventory. After the difficult sales in the first three quarters of 2017 and the "Double 11" and "Double 12" promotions, the channel inventory in the Chinese market dropped from a high level above 8 weeks of the beginning of the year to a healthy level within 6 weeks.

From the inventory level of Chinese brands, the inventory level in the first half of the year was as high as 7 weeks and the inventories held were both high-priced panel stocks in the first half of 2017. The brand slashed purchases in the third quarter of the year. It is estimated that by the end of the fourth quarter, the inventory of Chinese brands will return to 6 Week around the health level.

Sigmaintell believes that both channel inventory and brand inventory turn healthy, will lead to the fourth quarter of 2017 and the first quarter of 2018 China's TV market shipment recovery.

3. Positive brand purchase, procurement momentum continued in the first quarter

In the fourth quarter, demand from Chinese brands was relatively strong due to the recovery of domestic demand as well as strong export demand and healthy inventories. According to Sigmaintell estimates, the fourth quarter of 2017 purchases increased by 6% YoY in the first quarter of 2018, Will continue to grow about 10%.